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Where are all the Challenger Gym Wear Brands?
Breaking down the lack of gym wear brands in a booming market, and the opportunities it presents.
Mar 28
•
Seb Beasant
15
5
1
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What Performance Brands Can Learn from Luxury, Without Losing Function
Using luxury-level techniques to make performance feel premium.
Nov 7
•
Seb Beasant
5
5
2
Design Like a Developer: How to Build Garments That Scale from Sketch to Shelf
Scaling smart: designing products that evolve, repeat, and deliver at volume
Jul 4
•
Seb Beasant
11
The Anatomy of a Well-Balanced Range: From Hero Pieces to Margin Builders.
Scaling thoughtfully: striking the right balance between standout pieces and steady earners.
May 2
•
Seb Beasant
10
1
1
The Business of Sportswear: How to Build a Brand That Stands Out in a Crowded Market
How to break through the noise and build a standout brand.
Apr 11
•
Seb Beasant
10
2
1
Tech Pack Mastery. Breaking Down the Most Important Document in Apparel Design.
What goes into a tech pack and why is it so crucial in apparel design?
Apr 4
•
Seb Beasant
20
3
1
How to Master Brand Campaigns as a Start-up Apparel or Sportswear Brand
Explore the exciting world of creating campaigns from the perspective of a brand founder.
Mar 21
•
Seb Beasant
12
1
Sportswear's Growing Relationship with Fashion
Exploring the link between fashion and sportswear, and what we can learn from it.
Feb 28
•
Seb Beasant
12
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Friday Thread
A newsletter which explores the journey of starting a sportswear brand; discussing design, brand building, manufacturing, strategy and so much more.
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